Gull

Led Zeppelin & Aleister Crowley

In the early 1970s Page owned an occult bookshop and publishing house, "The Equinox Booksellers and Publishers" in Kensington High Street, London, eventually closing it as the increasing success of Led Zeppelin resulted in his having insufficient time to devote to it. The company published a facsimile of English occultist's Aleister Crowley's 1904 edition of The Goetia.

"I feel Aleister Crowley is a misunderstood genius of the 20th century. Because his whole thing was liberation of the person, of the entity, and that restrictions would foul you up, lead to frustration which leads to violence, crime, mental breakdown, depending on what sort of makeup you have underneath. The further this age we're in now gets into technology and alienation, a lot of the points he's made seem to manifest themselves all down the line" - Jimmy Page 1978

Cream- Sunshine of Your Love cira 1968